The endless mass of individuals produced by the modern world is far more uniform and lackluster than any member of a group who honestly accepts the default values that the membership of the group comes with. Think of what a horrific world it is we live in, when there are still people who think of themselves as a man, or a woman, or even a Finn, for example. Even these groups are quite multidimensional, unlike the whiners whose little pigeonholes, created ex nihilo, are now coming apart at the joints. Without exception, the idea of sub/counter-culture is to deviate from the norms of the mainstream. The goal may not even be to convert others, but rather the quite elitist idea that those who have the capacity to do so will understand it. In fact, a certain elitist and hierarchical undertone is a necessity.